One of the most striking moments of Lily's packaging herself as a helpless female is when she asks for Gus Trenor's help to invest her money and increase her income. By doing so, she transgresses and leaves her female-defined space as a consumer and becomes a participator in the male-dominated economic spaces. Unfortunately for Lily, Trenor does not allow her to enter into a business relationship since obviously doing so is offensive to him and would likely violate societal norms about women earning money. Instead, he positions himself into a pseudo-marriage relationship by giving her money and not allowing her to earn money through investments. Even though Lily tries to escape this consumer experience, she is unable to since she cannot be an agent for herself.
Another striking moment of Lily's evident role as a product or package is when she attends the opera with Mr. Rosedale and Trenor. She is shown as an object to be looked at or visually consumed by the crowd in general, but most specifically by Rosedale, Trenor, and eventually George Dorset. She has to allow all this consumption in order to continue participation in her corrupt “set”.
At the tableaux vivant we again see Lily package herself as a product for consumption. She chooses to emulate a painting that will show her beauty in a flattering light. And while the usual suspects (Trenor, Rosedale, and Dorset) all admire her, it is Lawrence Selden who truly consumes Lily in this moment. And while we see that he does love her, his love does not motivate him to any action beyond some heavy breathing and kisses in the garden.
Interestingly enough, even as Lily's social currency begins to decrease in value, she is portrayed as continuing to maintain the costly persona required in her set. She is described as standing with “admirable erectness” (218) when she is kicked off the Dorsets' yacht; when she is disinherited by her aunt, Mrs. Peniston, she is “all nobility” (223); and even when she must move to a boardinghouse, she continues to “keep up a show of prosperity” (247).
It is not until Lily has been completely displaced from her set of friends that she begins to fade physically as both a model of female beauty and a product for male consumption. Rosedale, who once was eager to marry her, tells her that she is no longer desirable as a wife (255). This rejection by the social climbing Rosedale is the ultimate death knell to her social currency. And yet her final defiant and triumphant act against this conspicuous consumption is her death scene—like the stage in a play, she sets a scene to convey the horrible cost she has had to pay to maintain her self respect. She could have become like Carry Fisher who promotes women's interests and male desires for pay, or she could have used Bertha Dorset's letters to break up her marriage. But instead, Lily withdraws from this consumption by repaying her debt to Gus Trenor with her own limited inheritance and then killing herself. While some may see this moment as a cowardly one, she really is left with very few options to depart with her dignity. And with her death, she inflicts the greatest hurt on her enemies—her check to Gus Trenor will prove that she was not his mistress for pay and will raise questions that will most likely cause others to examine Judy Trenor and Bertha Dorset's supposed friendships with Lily, which may decrease their own societal currency.
